Apparel industry veterans Raj Shah and Akhil Shah, along with Stanley Hainsworth, former creative director at Nike, Lego and Starbucks, are rolling out a clothing line called Ably, which is activated by a proprietary, patent-pending technology called Filium—and it could have implications for the laundry detergent category. Think wearing the same shirt to the gym for days in a row, and then out to dinner, and then back to the gym again. According to the company, the Filium process makes natura...